Miraclesuit will launch its first premium swimwear collection by Randall Christensen for Miraclesuit Designer Collection in early April.
Christensen is best known for his costume designs for “Dancing with the Stars” for 11 seasons, for which he costumed scores of celebrities including Kirstie Ally, Pamela Anderson, Marie Osmond, Lil’ Kim, Mario Lopez and Apolo Anton Ohno.
Christensen said he designed the swimwear to “accentuate a woman’s bust and minimize her waist and hips.”
“I have built a career helping women of all ages and sizes look beautiful and feel confident. My philosophy has always been making women as pretty as they deserve to feel,” said Christensen. “I loved working with Miraclesuit to create this designer collection with the foundations, shaping and crystal elements that fit and flatter. Every woman deserves a little sparkle and a touch of glamour in every aspect of her life, so bringing it to swimwear that can go from the pool to evening makes perfect sense.”
Rendered primarily in blends of black microfiber and a patented fabric called Miratex with XtraLife Lycra, the collection features five one-piece swimsuit styles — the Calais, the Hawthorne, the Charlmont, the Rhapsody and the Savona — as well as a cover-up. Suggested retail will be $250 to $500.
Special treatments include hand engineered pleating and side ruching that draws the eye to the bust line and gives the illusion of a smaller waistline and control panels placed in strategic areas such as the stomach and hips.
Sandra Davidoff, corporate communications director for Miraclesuit swimwear and MiracleBody Jeans at Mainstream Swimwear Inc., said there is a market for luxury swimwear that also shapes and supports the figure.
“This is a designer category made with control fabrics. Many women are looking for fashionable swimwear at a luxury price point, and Randall has been able to bring his attention to beautiful detail and design from the dance floor to the poolside or the beach front.…Women will want to wear the swimwear out to dinner and dancing with a wonderful skirt or palazzo pants,” said Davidoff.
Regarding advertising and marketing, a media event with Christensen will take place March 20 at the Miraclesuit showrooms at 1411 Broadway. Plans are in the works for in-store events featuring Christensen, An ad campaign will kick off in the May swimwear issue of People Stylewatch magazine as well as a social media initiative.
The limited preview collection for spring and summer selling will be available at miraclesuit.com, the Bloomingdale’s flagship at 59th Street in New York and Everything But Water specialty stores.
In other developments, Christensen said he is working on an autobiography as well as additional licensing projects.
“I was with ‘Dancing with the Stars’ for six years.…that’s a long time. After eight or nine seasons you begin to think ‘How long do I want to do this?’ There was a lot of stress doing the show and there were four trips to the ER from the stress. It’s a great show but I needed to pass on the torch,” explained Christensen, who continues to design for ballroom dancers, ice skaters and beauty pageants at Randall Designs, his 26-year-old company in Phoenix.
“I have Miraclesuit to work with and I’m finishing a book that tells where my passion and inspiration comes from. It will also have snippets of celebrity gossip. I’m also close to finalizing a licensing deal [for apparel],” he said.