By  on July 21, 2014

PARIS — With the lingerie market, especially in Europe, still in the doldrums, exhibitors at the recent Mode City and Interfilière sister trade shows here were putting an increased focus on swimwear.

“Swimwear is becoming a strategic axe for brands, pushing the salon, and the industry, forward,” said Marie-Laure Bellon-Homps, chief executive officer of Eurovet, which organizes both events, held from July 5 to 7 at the Portes de Versailles exhibition center.

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