Name: Mr. Swim
History: Founded in 2011 by Ralph Dweck, son of jewelry designer Stephen Dweck, Mr. Swim’s line of retro-inspired swimwear features vibrant colors and patterns in classic silhouettes. The summer collection offers a line that Dweck describes as “South Beach meets Tel Aviv,” and for 2016, the brand will branch out into a collection of innovative solids such as heathers with stretch.
Niche: Mr. Swim’s swimwear offering competes aesthetically with much more expensive lines, but its retail prices are more moderate. “Today’s man is much more fashionable, but maybe a $300 bathing suit is a bit out of his budget,” Dweck said.
Key Products: The line’s most popular item is a 6½-inch volley trunk.
Price Points: Prices range from $65 to $75 at retail.
Major Moment: For the month of June, Mr. Swim will install a shop-in-shop at Topman’s Fifth Avenue flagship in New York City. The shop will display eight to 10 of the brand’s key Fifties-inspired retro swimsuits for summer, including an orange and turquoise trunk in a techno print.