In a move that will expand the Natori innerwear brand into additional categories, the Natori Co. has signed its first swimwear license with Parisa USA to produce and distribute swimwear bearing the Natori, Josie and N Natori names.
This story first appeared in the December 17, 2010 issue of WWD. Subscribe Today.
The launch collection under the Natori name will be unveiled at the Miami Swim Show in July and will be available at retail in November for resort 2012.
First-year wholesale sales are projected in excess of $3 million, said Josie Natori, president and chief executive officer of the Natori firm.
“What I really like about Parisa is they have been doing cup-size swimwear for 20 years and don’t have dozens of licensed brands. We will be their first licensed swimwear brand, and we will be their focus….Everything we are known for in lingerie — prints, embroidery and, most importantly, fit — will translate beautifully into our new swimwear collection, which will also feature cover-ups,” said Natori.
Amir Moghadam, ceo of Parisa, said plans will be to “bring newness and excitement to the cup-size swimwear market.”
Distribution is aimed at major stores that sell Natori innerwear, including Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale’s and Dillard’s department stores.
The Natori Company, which has annual wholesale sales in excess of $40 million, was founded in 1977 and produces several sleepwear, loungewear and daywear brands in-house, including Josie Natori, Natori, Josie and N Natori, as well as ready-to-to-wear by Josie Natori. The company’s licenses include a Natori fragrance line with Parlux Fragrances; home accessories, towels and bedding by Natori with JLA Home; Natori Eyewear with Zyloware Eyewear, and bras and undies bearing the Natori, Josie, Josie Natori, N Natori and Natori Black Label Collection at Dana-co Apparel Group. The firm also produces a men’s sleepwear line in-house, which is sold at natori.com.
Parisa produces 10 million units of private label swimwear and intimates annually.