Nautica wants to increase its innerwear business.
Up until now, the men’s and women’s brand produced its innerwear in-house, but it has signed a licensing agreement with Carole Hochman Design Group, a division of Komar, for the distribution of women’s sleepwear, and another with H. Best, a division of the Moret Group, for men’s underwear.
The women’s collection, which is set to launch this spring, will be available at department stores including Macy’s, Lord & Taylor, Belk and The Bay. The assortment will offer a contemporary take on classic pieces and retail from $36 to $85.
“We are very pleased to add the highly recognized and successful Nautica brand to our sleepwear portfolio,” said Seth Morris, chief executive officer and president of Carole Hochman Design Group. “Nautica has established a meaningful position in the marketplace. The opportunity to take the sleepwear product to the next level, in conjunction with the overall brand repositioning that is in motion, is an exciting prospect for us.”
The men’s assortment, which is inspired by nautical elements and New York City, will include 100 percent cotton basics along with colorful cotton stretch fashion items and a technical, microfiber collection. The line will retail from $18.50 to $42 for underwear and $39 for T-shirts. It will be available at better department stores and specialty stores.
Tom Speight, H. Best’s president and ceo, praised Nautica’s “sophisticated design and elevated style,” adding that it “complements our overall brand portfolio and is something we look forward to translating into this category.”
These new partnerships follow a Nautica re-brand, which was unveiled in October, that included transitioning its product offering into three different tiers, opening full-price stores and reducing the number of outlets. The brand brought on Steve McSween as vice president of global design for men’s in 2014.