New Balance has joined its fellow sporting goods brands in the fight against the coronavirus.
On Tuesday, the Boston-based firm said it has committed $2 million in nonprofit grants through its New Balance Foundation to support local, regional and global communities during the COVID-19 pandemic.
“We firmly believe it is our civic duty to support our communities in need around the world,” said Anne Davis, managing trustee of the New Balance Foundation. “As we witness the growing impact of the COVID-19 pandemic, we are inspired by the acts of humanity, kindness and compassion that have emerged in support of one another during this health crisis. Guided by our values, NB Foundation will remain generous, flexible and responsive recognizing the uncertainty created by these challenging times.”
The funds will be allocated to the following organizations: $200,000 to Global Giving, the largest global crowd-funding community, to support immediate and long-term relief and recovery in vulnerable communities worldwide. In addition, $100,000 will go to No Kid Hungry, which sends emergency grants to food banks and local community groups across the United States. The Boston Resiliency Fund, Groundwork Lawrence, Good Shepherd Food Bank in Maine and the St. Louis Area Foodbank will each receive a $50,000 grant, to support the regional communities where New Balance associates live and work.
Select organizations from New Balance Foundation’s network of more than 60 grantees around the world, which support children and families with a focus on health, nutrition, education and physical activity, will receive the other $1.5 million in grants.
New Balance associates in the U.S., Canada and the U.K. can also participate in the company’s corporate match program, which steers corporate charitable dollars to qualifying nonprofit organizations that are meaningful to associates.
The $2 million commitment is in addition to the approximately $7 million in New Balance Foundation grants that were already planned as part of the Foundation’s regular annual giving for 2020.
“Now, more than ever, our communities need our support,” Davis added. “Through our NB Foundation, we have the ability to make a difference for those most in need. By taking a strategic grassroots approach, we believe we will serve our local, regional and global communities in a meaningful way.”
In 2019, the New Balance Foundation, which was established in 1981, had donated $100 million to various initiatives that enrich the lives of children, their families and their communities.