NEW YORK — New Balance is gearing up for its first year as the apparel and footwear sponsor of the upcoming TCS New York City Marathon. On Wednesday night, the company unveiled the official collection for the Nov. 5 event at the New York Road Runners Run Center on 57th Street.
Tom Carleo, vice president of running for New Balance, said the collection “celebrates the history of this iconic race, drawing inspiration directly from the diverse runners who are drawn to New York and the city itself.” The New York City Marathon is the largest in the world, attracting more than 50,000 runners from 125 countries.
New Balance’s signature piece is the Marathon Windcheater jacket that is wind- and water-resistant with mesh panels and zippered pockets. Its design draws inspiration from the first brand’s first apparel collection in 1978, he said. It is available in three colors, is multibranded for the event NYRR and New Balance, and retails for $130.
“We know 80 percent of the people who buy this wear it to say they ran the event, but we also wanted it to perform,” he said.
The collection also includes technical- and lifestyle-branded pieces such as sweatshirts, quarter-zips and graphic tees.
In terms of footwear, the marathon collection will feature four special models: the 860v8, 1400v5, Fresh Foam Zante v3 and the Fresh Foam 1080v7, all with special New York-centric details and branding.
That collection launches Sept. 15 at the NYRR Run Center, the New Balance Flatiron store and online.
New Balance has created a premium limited-edition capsule that is inspired by the lights of New York City as seen from 30,000 feet above, Carleo said. This halo collection features a gold-speckled print that is featured on a Precision three-in-one jacket with a Polartec Alpha insulated vest that will retail for $250.
There are also quick-dry tops as well as tights and a special Fresh Foam 1080v7 reflective shoe for $165. That collection will be available Oct. 18.
Carleo said that New Balance will have a large presence at the New York City Marathon Expo this fall. “We’ll have more space and more cash registers,” he said, noting that lines in the past have been 45 minutes long to check out.
Carleo said the big marketing push for the race will kick off next month.