“We have always been avid wearers of Calvin Klein underwear and it seemed natural to do a project with something that we personally believe in,” said Opening Ceremony’s cofounder and creative director Humberto Leon.
The line, which will be sold exclusively in Opening Ceremony stores and its e-commerce site starting today, includes Calvin Klein Underwear’s modern cotton styles. Women’s silhouettes include the modern cotton bralette and boy short, while men’s options include the modern cotton boxer brief, a hip brief and a crewneck T-shirt. Each style is offered in white, black and gray. The line, which will come in prepackaged box sets, will retail from $30 to $45.
According to Kevin Carrigan, global creative director of Calvin Klein Platinum, Calvin Klein White Label, Calvin Klein Jeans and Calvin Klein Underwear, the partnership came about due to the success of the #mycalvins social media campaign, which featured celebrities, bloggers and models ranging from Kendall Jenner to Justin Bieber wearing Calvin Klein underwear alongside the #mycalvins hashtag.
“As a brand, Calvin Klein Underwear has become synonymous with individuality and self-expression, and I think that really resonates with Opening Ceremony’s customer,” said Carrigan.
Calvin Klein and Opening Ceremony have worked together before on a limited-edition line of sweatshirts labeled with Obsession and Eternity, Calvin Klein’s popular fragrances, and more recently the retailer introduced a limited-edition, logo-heavy Calvin Klein denim collection, which was fronted by Jenner.
“The word ‘partnership’ is synonymous with Opening Ceremony. We have always loved the idea of working with incredible brands and people,” Leon told WWD.
The retailer’s relationship with Calvin Klein comes after a similar partnership with DKNY, which included four capsule collections inspired by the DKNY logo from the late Nineties. Following the appointment of Public School’s Dao-Yi Chow and Maxwell Osborne as creative directors of DKNY, Leon said he had no comment about the future of the collection.