Karlie Kloss wears looks from the Adidas Statement Collection.


Adidas’s New Capsule Is Focused on Sports Bras

The Statement Collection offers three models with different support as well as complementary apparel.

clock October 23, 2018Jean E. Palmieri


Vuori to Expand Into Women’s Wear

The first season will be sold at Nordstrom, REI and online.

clock October 16, 2018Jean E. Palmieri

Snapbac will launch in early November.


Snapbac to Enter Activewear Arena

The new brand offers compression apparel with therapy pods for warm-up and cool-down.

clock October 12, 2018Jean E. Palmieri

Dirk Schönberger.


EXCLUSIVE: MCM Taps Dirk Schönberger as Global Creative Officer

The designer joins the brand from Adidas, where he was creative director since 2010, bringing on board collaborators such as Kanye West.

clock October 10, 2018Joelle Diderich

Spiritual Gangster


Spiritual Gangster on Hunt for Capital Infusion

The 10-year-old brand is going to outside investors for the first time to raise money in hopes of coming out on top in the activewear space.

clock October 8, 2018Kari Hamanaka

Louise Trotter.


Lacoste Names Louise Trotter as Creative Director

The former Joseph designer will present her first collection for the French sportswear brand at Paris Fashion Week in February.

clock October 4, 2018Joelle Diderich and Katya Foreman



Meet Shefit, the Sports Bra Brand Set to Compete With Under Armour, Nike

With the help of former LVMH exec Jeffry Aronsson, Sara and Bob Moylan are growing their company with an inventive bra that already has a committed following.

clock September 21, 2018Aria Hughes

Sarah Crockett


Burton Hires Sarah Crockett to Serve as Marketing Exec

She had formerly worked at REI and Vans.

clock September 17, 2018Jean E. Palmieri

Under Armour's Powerprint legging.


Under Armour Releasing New Apparel Using Taping Technology

The Powerprint collection supports and guides muscles through movements.

clock September 13, 2018Jean E. Palmieri

Roger Federer of Switzerland enters court wearing Uniqlo outfitWimbledon Tennis Championships, Day 1, The All England Lawn Tennis and Croquet Club, London, UK - 02 Jul 2018


Federer, Uniqlo Mark New Partnership

As global brand ambassador for the retailer, the tennis great is collaborating on updating the LifeWear collection.

clock August 22, 2018Jean E. Palmieri


As Swimwear Market Booms, Brands Open Stores

Amid the ruffles, bright colors and tropical prints, another key trend at the busy Miami Swim Week was brands planning to open their own stores.

clock July 23, 2018Rebecca Kleinman

Under Armour's women's recovery track jacket.


Under Armour Expands Recovery Product

The activewear brand has partnered with Celliant, a new patented textile designated as a medical device and general wellness product by the FDA.

clock July 18, 2018Jean E. Palmieri

Acacia 0722356-X5


Swimwear Bucks the Tide

While many other apparel categories are soft, swimwear buyers and exhibitors heading to Miami for market week are enjoying a boost.

clock July 13, 2018Rebecca Kleinman

Kate Hudson Fabletics Girl Up Campaign


Kate Hudson’s Fabletics Flexes Design Muscle, Adds Weekly Drops

The El Segundo, Calif.-based brand has made design and merchandising hires from Lululemon, Ann Taylor and Victoria’s Secret to elevate product.

clock July 9, 2018Marcy Medina

Some of the co-branded Ironman-Roka gear.


Roka Extends Deal With Ironman to Include International Races

The brand has partnered with the triathlon company since 2014.

clock May 31, 2018Jean E. Palmieri

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A shield style by Atelier Swarovski, designed and produced by Marcolin.


Eyewear Sales Veer Toward High Luxury, Contemporary

clock 18hMisty White Sidell

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