The activewear company will now seek a number of collaborations including an upcoming project with A$AP Rocky.
Cofounder Kip Fulks is on sabbatical and the company is seen exiting some smaller businesses such as tennis and outdoor.
A special sneaker and a blanket will be offered starting on Oct. 28.
The sport-infused fashion collection will launch on the Under Armour web site and at Dick’s Sporting Goods on Oct. 2.
This is the first year that New Balance is the race’s apparel and footwear sponsor.
The collection was created and endorsed by Tom Brady.
The shop will remain open through Sept. 21.