A booth at the 2019 SwimShow at the Miami Convention Center.


NuOrder, SwimShow Team for Virtual Swim Trade Show

The eight-week buying period runs from Jan. 11 through March 11.

clock December 7, 2020Lisa Lockwood

Eddie Bauer Relaunches EBTek Activewear


Eddie Bauer Relaunches EBTek Activewear

The next generation includes updated technology and comfort in mind within unisex styles.

clock November 25, 2020Andrew Shang

Intermix Activewear Launch featuring Beach Riot's top and legging and Electric & Rose's hoodie.


Intermix Steps Into Activewear

In direct response to customers’ changing lifestyles during the pandemic, Intermix is expanding with the launch of activewear, today, on their e-commerce

clock November 12, 2020Emily Mercer

Venus Williams is the new brand ambassador for K-Swiss.


Venus Williams Becomes Global Ambassador for K-Swiss

Williams helped codesign a limited-edition footwear and apparel collection with K-Swiss and her brand, EleVen by Venus Williams.

clock November 11, 2020Lisa Lockwood

A look from P.E. Nation's new snow collection.


P.E. Nation Rounds Out Offerings With New Snow Line

The company is reimagining its seasonal launch by bringing the social escape of the ski slopes to customers.

clock October 28, 2020Lisa Lockwood

Martha Hunt is a look from the A.L.C. x Bandier collection.


A.L.C. Collaborates With Bandier on Performance Activewear Collection

A.L.C. x Bandier will consist of about 12 pieces that can transition from the gym to home and beyond.

clock October 14, 2020Lisa Lockwood

Adrian Josef Margelist


Burton Names Creative Director, Head of Marketing

Executive creative director Adrian Josef Margelist will be based in Zurich and also provide direction to the growing China business.

clock October 7, 2020Jean E. Palmieri

Golfer Michelle Wie West in looks from the Nike M collection.


Nike Launches Maternity Collection, Nike M

The four-piece collection is intended to help pregnant women feel comfortable participating in sports.

clock September 1, 2020Jean E. Palmieri

A Golden State


Ath-leisure and Cannabis Industries Continue to Grow in California

Brands like L.A. Collective and A Golden State are expanding amid the pandemic.

clock September 1, 2020Ryma Chikhoune

Lululemon Mirror


Athletic Companies Bank On At-home Fitness

Will the exercise-at-home trend continue post-COVID-19?

clock September 1, 2020Kellie Ell

d+k active activewear


The Growing Activewear Market

The activewear apparel games are in full swing as a number of smaller players face off against athletic giants like Nike, Adidas and Lululemon for their share of the market.

clock September 1, 2020Kellie Ell

On shop at Fred Segal Sunset.


On Creates Rotating Shop Concept for Fred Segal Sunset

The immersive shop will change each month to highlight product launches.

clock August 31, 2020Jean E. Palmieri

Rebecca Vallance


Rebecca Vallance Introduces Sportif Capsule

This follows closely on the heels of Vallance’s venture with P.E. Nation for an ath-leisure capsule.

clock August 25, 2020Lisa Lockwood

Samesies by Same Los Angeles


Market Moments: Same Los Angeles Launches Kids Swimwear Line

The new line, Samesies, offers chic and elevated but wearable children’s swimwear.

clock August 20, 2020Emily Mercer

We Wore What activewear


EXCLUSIVE: Danielle Bernstein’s We Wore What Launches Activewear Collection

The inaugural collection debuts with two types of sports bras and leggings. But Bernstein said there’s more to come.

clock August 19, 2020Kellie Ell

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John Elliott in Miami Design District


John Elliott Opens New Location at Miami Design District

clock 5hObi Anyanwu

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