The designer joins the brand from Adidas, where he was creative director since 2010, bringing on board collaborators such as Kanye West.
With the help of former LVMH exec Jeffry Aronsson, Sara and Bob Moylan are growing their company with an inventive bra that already has a committed following.
She had formerly worked at REI and Vans.
The Powerprint collection supports and guides muscles through movements.
The El Segundo, Calif.-based brand has made design and merchandising hires from Lululemon, Ann Taylor and Victoria’s Secret to elevate product.
The brand has partnered with the triathlon company since 2014.