Skip to main content

Latest in Activewear

EXCLUSIVE: Swimwear Brand Solid & Striped Expands Into Activewear

After a successful, limited-edition activewear collab with Bandier last year, Solid & Striped is launching…

Peloton, Adidas Partner Up

A collection codesigned by Peloton instructors will be sold in North America and Europe.

One Year of Playing in Lockdown, the Activewear Market Continues to Grow

But will consumers continue to prioritize active fashion after the need to quarantine has passed?

Nathan Sports Branching Out Into Apparel

The brand best known for its hydration packs has created a men's and women's running collection.

Changing Places in the Athletic Industry: Key Hire and Departures

A few senior-level executives have exited at Reebok, Nike and New Balance.

EXCLUSIVE: Reformation Launches Activewear Collection Ref Active

New CEO Hali Borenstein discusses the company's go-forward strategy following the departure of founder Yael…

Outdoor Voices Names Urban Outfitters’ Gabrielle Conforti as CEO

The new CEO was formerly president of Urban Outfitters and also worked for J. Crew.

Outdoor Voices Names Gabrielle Conforti CEO

She was formerly with Urban Outfitters and J. Crew.

Adidas Heightening Focus on Women With Formotion

The line of performance compression apparel will be supported with the launch of a "Watch Us Move" campaign…

The Bar Method Launches First Design Collaboration With Indie Brand Soulgani

The limited-edition collection launches today.

Target’s Activewear Line All in Motion Becomes a Billion-dollar Brand

The milestone marks Target's 10th billion-dollar owned brand.

Shay Mitchell’s Tequila Brand Launches Onda Sport

The first item is a French Terry washed charcoal sweatsuit, which has a raised puff lime green ink logo.

Outdoor Voices Turns a Corner, Posts String of Profitable Months

Chairwoman and acting CEO Ashley Merrill says the struggling activewear business has been profitable for six…

Thinx Period Panties Launches Activewear Collection

The four-piece premium collection is available at

Dancewear Brand Capezio to Expand Into Activewear

Branding firm Graj + Gustavsen inks deal with Capezio and Global Brands Group to launch the first collection…