Paramour by Felina is known for its contemporary bras that cater to fuller size busts, but the brand is introducing fuller figure sizing for fall.
Its collections will now go up to a 42H cup. The size range was originally 34-40 C, D and DD, and 32-40 C, D and DDD in only a few styles.
“The launch of Paramour in 2009 was focused on introducing a full bust collection with a contemporary feel offered at a competitive price point,” said Robert Zarabi, president and chief executive officer of Felina Lingerie. “With the success of the brand and the collections, we listened to both our retailers and customers who wanted us to expand beyond the full bust and into the full figure category.”
The collection will include the Carolina, a geo feather motif bra made from stretch lace; the Ellie, a demi bra with floral embroidery on tulle, and the Gorgeous, a bra with lightweight molded memory foam cups. Each bra retails for $39. Paramour by Felina is stocked at retailers including Herroom.com and Nordstrom.