By  on November 21, 2016

Patagonia will give 100 percent of global sales from its own stores and on patagonia.com on Black Friday to support grassroots environmental organizations, the outdoor specialist said Monday.

Patagonia already donates 1 percent of daily global sales to environmental grassroots groups, but the company said “during this difficult and divisive time, it is important that we come together and #LoveOurPlanet.”

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