By  on March 29, 2018

PARIS — Using living organisms to enhance performance: that’s the latest area being explored by Puma, which during Milan Design Week in April will present an exhibition showcasing four experiments in the field of biodesign developed with MIT Design Lab, an interdisciplinary research laboratory at the Massachusetts Institute of Technology.

Bridging the worlds of biology and design, using living materials such as algae or bacteria to create products, the focus is on how the next generation of athletic footwear, apparel and wearables can adapt in real time by using living organisms to enhance performance. (Think a football jersey made from spider’s silk.)

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