Puma is jumping deeper into the sustainability game.
The German sportswear brand has teamed with First Mile, a company that supports recycling programs in impoverished communities, on a sustainable activewear collection.
The Puma x First Mile line consists of performance apparel and footwear for men and women all made from recycled plastics. The 25-piece collection includes performance T-shirts, leggings, jackets and Puma’s LQD Cell sneakers that are made from recycled yarn manufactured from plastic bottles by First Mile.
“Even though one of the key benefits of this partnership is social impact, the Puma and First Mile program has diverted over 40 tons of plastic waste from landfills and oceans, just for the products made for 2020. This roughly translates into 1,980,286 plastic bottles being reused,” said Stefan Seidel, head of corporate sustainability for Puma. “The pieces from this co-branded training collection range from shoes, Ts, shorts, pants and jackets — all the apparel is made of at least 83 percent to even 100 percent from the more sustainable yarn sourced from First Mile.”
“We hope that whoever buys this collection feels good about this purchase, not just in terms of choosing something that uses sustainable material, but knowing that those entrepreneurs in the First Mile are being connected to this product because it’s their material going into it,” said Kelsey Halling, head of partnerships at First Mile. “The more we can connect that last mile with the first mile, the easier this sustainable movement will be able to continue.”
The collection will be sold at Puma stores and online as well as other select retailers around the world beginning today. It will retail for $40 to $110.