QVC is celebrating a 20-year milestone with one of its top producers: Stan Herman.
Herman said QVC went “all out” with anniversary festivities this month that aired live with 200 of QVC’s best shoppers who were brought in by QVC from across the nation. During the hour-long show, Herman introduced several new items, and each member of the studio audience received a Stan Herman sable plush 50-inch-by-60-inch throw.
Lisa Morrissey, vice president of fashion merchandising, design development and global sourcing at QVC, said the QVC customer “has come to trust that Stan Herman offers the ultimate in comfort without sacrificing style.”
“His collection of sleepwear and loungewear features pieces that are cozy and fashionable, yet affordable. In addition, Herman’s effervescent personality and desire to connect with QVC viewers have led to his loyal customer base. Since Stan Herman’s QVC debut in October 1993, more than 1,000 different items from the Stan Herman collection have been offered, and more than 5.7 million units have been ordered. His most popular item on QVC was his Zip Front Signature Chenille Robe, with more than 220,000 units ordered. Additional items in Herman’s collection with more than 125,000 units of each ordered include the Chenille Cable Wrap With Fringe Trim, the Extra Soft Chenille Zip Lounger and the Zip Front Chenille Caftan Robe.”
Herman said he had a ball at the Oct. 29 festivities.
“We had a party with a big strawberry shortcake after the show. I had two hosts, one on stage and one in the audience, as well as eight new items to show, because that’s what QVC is all about — how many items you can sell on air,” said Herman. “The people in the audience were QVC junkies, people who love the hosts and guests like Bob Mackie, who’s been on for 20 years, Joan Rivers for 21 years, Dennis Basso, who will be on for 20 years in 2014 and of course — myself.
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“We’re the guys who started and stayed with QVC, a place where most designers didn’t want to be seen when QVC first started,” continued Herman. “When I was first offered this position, I thought it would be fun to sell all of this stuff on TV.…They buy like stores do for spring, fall and winter, and they brand you in a very unique way.…I’m Mr. Cozy for winter with bathrobes and pajamas, and I tell my viewers they are my caterpillars and cocoons that become butterflies in the summer.”