Rebecca Taylor never designed swimwear, but always felt there was something lacking in the market. Until she saw Giejo’s mix-and-match bikini tops and bottoms.
Taylor got together with Giejo’s creator, Gabby Sabharwal and the two have collaborated on a swimwear capsule, Rebecca Taylor X Giejo Swim, available in May in Taylor’s stores and rebeccataylor.com.
Giejo is known for its figure-flattering silhouettes and fashion-forward prints. Taylor, who has a modern, feminine aesthetic, created ivory and blush paisley patterns, bold leopard prints and fuchsia florals inspired by dresses her mother wore in the Seventies for four of Sabharwal’s bikini styles. Each print is available in two colorways. The collection will retail for $100 to $125 per piece.
“I love the idea behind interchangeable and multifunctional swim pieces that you can customize to your body type,” Taylor said. “When designing, my customer is always top of mind and I wanted to offer a capsule collection that she can have fun with while still feeling confident. When I go to the swimwear departments in department stores, there’s definitely room for a more contemporary voice in swimwear.”
Sabharwal first met Taylor several years ago when she was working for the public relations company that produces Taylor’s runway shows. “Rebecca was someone I really admired,” Sabharwal said. “Our aesthetic is totally compatible.”
Sabharwal worked on the 2010 Tucker for Target launch with designer Gaby Basora. “I happened to be looking for a swimsuit at the time and couldn’t find anything. I told Gaby, and she said, ‘I know you’re interested in making something. Why don’t you go get some fabric at Mood [the fabric resource in the Garment Center] and make a swimsuit.’” Sabharwal took her advice.
When she wore her suit on the beach, she fielded so many requests that she decided to start a company. She still has a day job in p.r. and designs swimsuits part-time. “I would love to make it a full-time company,” she said. “But we only produce two collections a year.”
The brand is slowly growing with accounts such as Barneys New York, Ron Herman, Creatures of Comfort, Reformation, saks.com, shopbop.com and covetandlou.com. Geijo is also sold in Canada, the U.K. and Japan.
“Rebecca and I are hoping this isn’t going to be a one-off,” Sabharwal said. “I’m already working on resort 2015.”
In the meantime, Taylor is test-driving the pink paisley bikini this week in St. Martin, where she’s vacationing with her family.