By  on February 22, 2018

A MEASURED PERFORMANCE: Like other, more established athletic brand competitors, Reebok’s heritage is rooted in performance and now the company has set up a division dedicated to that — the Reebok Performance Business Unit.

At the helm of that sector is 25-year company veteran Todd Krinsky who has been named general manager. The brand’s running and training business units have been consolidated into its new Performance Business Unit. Fittingly, Krinsky earned his post for his own performance as general manager of Reebok’s Classic Business Unit. Leading that business, he helped to generate double-digit percentage gains for year-on-year growth over the past six years. Krinsky reports to Reebok president Matt O’Toole.

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