By  on May 31, 2018

Roka has expanded its deal with Ironman to include a global partnership that makes it the official global wetsuit and swim partner of Ironman, the Ironman World Championship and Ironman 70.3 World Championship events.

The deal, signed Thursday, includes an expanded physical presence at the group’s races around the world. And the two have collaborated on swim products for the World Championship in October, which will mark the 40th anniversary of the race. As part of the agreement, the co-branded products will now be sold on both the Ironman and Roka web sites.

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