Roka Sports Inc. has entered into a new multiyear partnership with USA Triathlon, the governing body of the sport, that makes the Dallas-based sports brand the exclusive uniform and swim category partner for the organization.
Under the terms of the deal, which continues through 2020, Roka’s products will be available to the entire USA Triathlon community, which includes top amateur athletes as well as age-group competitors. Roka will outfit the U.S. National Team, USA Paratriathlon National Team and Team USA with uniforms.
“Roka is incredibly honored and excited to partner with USA Triathlon,” said Rob Canales, cofounder and chief executive officer of Roka. “We’ve been humbled and proud to work with U.S. Olympians Gwen Jorgensen, Katie Zaferes, Joe Maloy, Greg Billington and other American elite athletes over the last quadrennial, and look forward to supporting the broader USA Triathlon community in the years ahead. Our team’s dedication to serving these athletes through performance design and innovative products has paid off over the last four years, and we are ready for the next chapter. This partnership is an inspiration and motivator for everyone in the company; we can’t wait to get to work.”
Chuck Menke, USA Triathlon’s chief marketing officer, said Roka “has quickly built a very strong brand reputation to go along with its growing market share. We are confident that our age group and elite athletes alike will benefit greatly from their advanced technologies and product lines, as well as their superior customer service.”
Other exclusive categories defined by the agreement include swimwear, wet suits and swimskins. Roka has also become the exclusive swim gear partner and goggle supplier for the organization.
Jorgensen, who won the Olympic Gold Medal this summer in women’s triathlon, said: “I’ve been part of the Roka family for years. It really is a family, and everybody shares the excitement of races. Triathlon isn’t just a sport you pursue. It’s part of you. That’s why Roka works hard on making a real difference. With this partnership, it’s going to make a difference in the lives of a lot more athletes.”
Roka is also the official swimwear partner for Ironman and Ironman 70.3, a partnership that continues in addition to this deal, according to a brand spokesperson.
Roka was founded by two former Stanford All-American swimmers who set out to make the best wetsuit in the market. Since then, the brand has expanded into swimwear, cycling, running and triathlon apparel and accessories.
USA Triathlon is the national governing body for triathlon, duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the U.S. It has nearly 500,000 members.