By  on April 8, 2010

Over the past two weeks, a series of billboards has gone up in Brooklyn neighborhoods promoting an unusual fashion message: Guys, pull up your sagging pants. The advertisements are the work of New York State Sen. Eric Adams, who has launched a campaign to encourage young urban males to stop wearing their jeans and trousers so low that it shows off their underwear — an erstwhile streetwear trend that started amongst hip-hop fans in the Nineties and long ago expanded into the skater and suburban demographics.

This story first appeared in the April 8, 2010 issue of WWD. Subscribe Today.

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