CALIFORNIA DREAMING: Los Angeles sleepwear line Sant and Abel is set to launch a new collection for the Beverly Hills Hotel this week featuring the property’s iconic Martinique banana leaf wallpaper.
The 20-piece assortment for the hotel — a mix of pajamas, eye masks and cosmetics bags among other items — will launch with the debut of the property’s renovated retail shop. The company bills itself as a brand that sells “classic, sophisticated sleepwear with personality,” including $65 men and women pajama pants and sets for kids starting at $60. The items sold at the hotel are priced from $45-$290. Additional items from the Sant and Abel line are expected to be added to the Beverly Hills Hotel store with delivery of the summer collection.
The partnership with the hotel, although not a new segment for the Sant and Abel wholesale business, represents the largest with a hotel to date in what’s becoming a blooming channel for the brand.
The company moved to Los Angeles in 2013 and now counts about 50 doors in the U.S. and another 50 in Australia. The company’s set to expand into Canada in the next few months and the U.K. following that move. Sant and Abel also has an online store.
Founder Sophie Lovejoy still considers the company a young one with its first year in the U.S. spent mainly setting up the business and sales not really beginning to roll in until about 2014. Sales are under $500,000 and projected to grow by more than 50 percent this year, driven by new accounts. That’s up from 25 percent growth in revenue last year.