LET’S GET PHYSICAL: Dallas multibrand sportswear manufacturer Sharon Young Inc. has bought two women’s golf apparel labels with an eye toward expanding them into other types of activewear.
The company finalized the deal Monday to buy the assets of Denver-based Sport Haley and Bette & Court from Sport-Haley Holdings Inc., which had filed Chapter 11 bankruptcy last year. Sharon Young is retaining the brands’ executive team and sales force.
“We’re going to stay with golf initially, but they’re involved with a lot of high-performance goods and that is the talk of the market right now and was in retail over Christmas,” said Ed Vierling, chief executive officer and a principal in Sharon Young. “These lines have different distribution, and it really helps diversity our company. I think we could go into tennis, yoga wear, men’s.”
Sport Haley and Bette & Court did $10 million in volume last year, said Sam Klapholz, Sharon Young executive vice president of sales and marketing. At its peak, Sport Haley held Ben Hogan apparel licenses for men and women and did around $30 million in annual sales, he added.
Despite different distribution, the brands share a business model with Sharon Young in terms of manufacturing in Asia and maintaining a large sales force, Klapholz noted.
“It’s established and running and it just needed some financial support behind it and that’s where we can jump in,” Vierling said. “We have a lot of synergies here at this company.”
He, Klapholz and the Sport Haley/Bette & Court sales team are headed to Florida to exhibit the golf labels’ fall lines at the PGA Merchant Show beginning Wednesday in Orlando.
In addition, Sharon Young will launch John Mark, a better contemporary label, in February exclusively at all Von Maur stores and 111 Dillard’s doors.