By  on September 21, 2018

Sara Moylan, who founded Shefit in 2013, met Jeffry Aronsson two years ago. Aronsson, who has held chief executive officer posts at brands including Oscar de la Renta, Marc Jacobs and Donna Karan, was speaking at a fashion talk in Detroit, his hometown, when an eager Moylan pitched him her idea: a fully adjustable sports bra.

As a competitor on the fitness circuit, Moylan had trouble finding sports bras, which represent a $3.5 billion dollar industry in the U.S., that fit her. She decided to make one herself by gluing and sewing fabric together — they would fall apart in the wash — but she eventually partnered with a local seamstress in Grand Rapids, Mich., where Shefit is based, to develop what she envisioned.

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