SoulCycle is taking it to the slopes.
The popular indoor cycling studio has partnered with Smartwater on Destination Soul, a 12-day SoulCycle pop-up experience in Aspen, Colo., over this holiday season.
A 50-bike studio and Smartwater lounge will be set up in the former Boogie’s Diner building in the heart of Aspen, adjacent to Aspen Mountain. The studio will offer three to five classes a day at $40 a class, including shoes and Smartwater.
In addition, the pop-up will offer a limited-edition collection of apparel and accessories for men and women from Lululemon, Nike, Zara Terez as well as SoulCycle private label. The offering will include tank tops, T-shirts, sweatshirts, sweatpants, capris, bras, outerwear and accessories. The pieces are branded with Aspen-specific graphics and prints and include the Free City x SoulCycle collaboration, a 10-piece collection that will only be available at the pop-up. Price points will range from $10 for accessories to $385 for a Free City x SoulCycle parka.
The pop-up will open on Dec. 22 and remain through Jan. 2.
Boogie’s Diner, which closed last year, was founded by Leonard “Boogie” Weinglass, who also created the now-defunct young men’s chain Merry-Go-Round Enterprises.