Speedo USA has partnered with the American Red Cross to be the exclusive licensee for the group through its Begin to Swim category.
Beginning for spring, select products from Speedo’s Begin to Swim-branded line for youth will bear the official logo of the Red Cross and its seal of approval. Products will include apparel and swimwear with UV protection, as well as fins and kickboards, all of which will include hang tags and packaging that include the phrase “Official Licensed Product of the American Red Cross.”
As part of the new deal, Speedo and the Red Cross will also work together to develop products with the American Red Cross Scientific Advisory Council.
“Speedo is committed to swimmers of all ages and all levels — and swim safety is one of the most important things we can help teach,” said Jim Gerson, president of Speedo USA.