Skiers can now swoosh down the slopes just like Captain Marvel thanks to a new two-year partnership between Spyder and Disney Consumer Products.
The collaboration consists of performance racesuits and skiwear that are being worn by the U.S. Ski Team at the Alpine World Cup Championships in St. Moritz, Switzerland. The races run through Feb. 19 and the skiers will wear gear featuring Marvel Super Heroes’ Captain America and Captain Marvel. The participating athletes include World Cup skier Jared Goldberg, four-time Olympic medalist Julia Mancuso, and Olympic gold medalist Mikaela Shiffrin.
The full collection will be offered to consumers at retail starting this fall.
Brady Collings, vice president of marketing for Spyder at Global Brands Group Holding Ltd., said, “Given Marvel’s inspirational impact around the world, we have an extraordinary opportunity to celebrate the U.S. Ski Team as well as our ambassadors in a broad-reaching way in St. Moritz.”
“Organic collaborations are increasingly important to building brand equity, and we feel this particular one is a natural fit,” added Natasha Fishman, executive vice president of marketing at Authentic Brands Group, owner of the Spyder brand. “Having these world-class athletes showcase the new line exemplifies Spyder’s brand essence in an authentic way.”