By  on February 4, 2020

The Super Bowl translated into super sales of licensed product for the Kansas City Chiefs.

According to Fanatics, the global leader for licensed sports merchandise, sales of Super Bowl championship merchandise across the Fanatics network of sites — which includes both and the Chiefs’ online store — are currently running up more than 70 percent year-over-year. The top selling item is the Locker Room Championship T-shirt.

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