Sweaty Betty, the $30 million U.K.-based activewear company, will open its first U.S. store next month in New York’s SoHo neighborhood.
While builders are finishing up the nearly 1,000-square-foot space at 77 Mercer Street, construction is already under way in Greenwich, Conn. for a second boutique that will be about the same size. That one will open in late September at 200 Greenwich Avenue. The 15-year-old company has 33 boutiques including concept shops in Harrods and Selfridges. To spread the word about the brand, Sweaty Betty has a team Stateside hosting 20 trunk shows in the Hamptons, giving away yoga mats, activewear and catalogues.
“I feel like the [Emmy] nomination is this absurdly generous bonus to something that I’ve already been excited by for quite some time now,” Darren Criss tells @ktauer about his nomination for his role as Andrew Cunanan in The Assassination of Gianni Versace: American Crime Story, “My general attitude toward life is I hope for everything but expect nothing. But when you’re playing for the Warriors, there’s a good chance you’ll make it to the championships. And I’m not saying I’m Steph Curry, but when you’re on [showrunner] Ryan Murphy’s team, it seems more palpable than ever,” he continues. (Criss previously starred on “Glee,” another Murphy creation, although they didn’t directly work together.) “I feel like I’ve already won the lottery.” Read more in WWD.com (📸: @lexieblacklock ) #wwdeye #darrencriss #americancrimestory #emmys2018
Ganni turned over a new leaf for spring 2019, reports @fionawsma from Copenhagen Fashion Week. Instead of sending its signature floral-print dresses down the runway, the brand collaborated with 66 North, a technical outerwear brand, and produced a chic-yet-utilitarian offering that included a tie-dye vest and short set, and leopard-print pieces sprinkled among the khaki parkas and bucket hats. #wwdfashion #ganni #copenhagenfashionweek