By  on July 13, 2018

While many apparel categories continue to struggle at retail, the swimwear buyers and exhibitors heading to Miami for this week’s market can bask in the sunshine of robust growth.

Total U.S. swimwear dollar sales increased 13 percent in the 12 months ending in May to $6.1 billion, according to The NPD Group Inc. The firm reported all wearer segments grew, with women’s accounting for the majority at 65 percent. Marshal Cohen, NPD’s chief industry adviser of retail, cited versatility, comfort, color, fit, year-round travel and the Millennial-charged experiential movement as selling factors that captivate customers.

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