While many apparel categories continue to struggle at retail, the swimwear buyers and exhibitors heading to Miami for this week’s market can bask in the sunshine of robust growth.
Total U.S. swimwear dollar sales increased 13 percent in the 12 months ending in May to $6.1 billion, according to The NPD Group Inc. The firm reported all wearer segments grew, with women’s accounting for the majority at 65 percent. Marshal Cohen, NPD’s chief industry adviser of retail, cited versatility, comfort, color, fit, year-round travel and the Millennial-charged experiential movement as selling factors that captivate customers.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion