Triumph, the European-based lingerie brand, won the Red Dot: Best of the Best 2015 award for its Magic Wire Bra.
Instead of the traditional metal underwire, the Magic Wire Bra features a sealed silicon wire that provides support but alleviates discomfort by not cutting into the skin.
“We are absolutely delighted to have been awarded the Red Dot: Best of the Best award for our Magic Wire Bra. To be recognized for making a difference to women’s lives through design innovation is truly fantastic,” said Klemens Moeslinger, head of design at Triumph.
The Red Dot awards recognizes superior product design. Triumph will be honored at the awards ceremony on Sept. 25 at the Red Dot Design Museum in Singapore. Other 2015 winners include Apple, Nikon and Brookstone.