Tyr is showing a renewed commitment to the triathlon market.
The California-based activewear brand has revamped its line of Hurricane wet suits to address a wider number of price points and levels of competition.
The wet suits are segmented into five categories, ranging from the opening price point Category 1, targeted to beginner triathletes, to the elite Category 5. A Hurricane Category 2 has been added to the mix as well for beginner-to-intermediate athletes. There are separate men’s and women’s models and retail prices range from $199.99 to $749.99. The wet suits will be available at retail starting next month.
Tyr-sponsored athletes also posted strong results at the Ironman World Championship in Kona, Hawaii, on Saturday. Mirinda Carfrae from Australia won the women’s race for the second year in a row with an overall time of nine hours and 55 seconds, which included a two-hour, 50-minute and 26-second marathon, a new course record. And American Andy Potts, who came in fourth overall, was the first male athlete out of the water with a 50-minute, 56-second swim.