It may be the middle of winter in New York City, but when you’re a swimwear brand, it’s always summer somewhere.
Tyr turned up the heat Thursday morning by inviting some fashion insiders to an AquaCycle workout at the Aqua studio in TriBeCa. The event, which involves riding a stationary bike immersed in four feet of water, was intended to show off the brand’s new Active Lifestyle line. The collection for women is targeted to fitness enthusiasts and offers one and two-piece swimsuits, tankinis, long-sleeve swim shirts, boy shorts and capris in a variety of colorful patterns. The swimwear is designed to be worn for yoga, paddle boarding, surfing and other active pursuits — including indoor cycling workouts.