By  on October 11, 2010

LONDON — Pretty Polly, Britain’s biggest hosiery brand, is taking on the U.S. market.The label, which launched at five Bloomingdale’s stores in August — two in Manhattan, Chicago, San Francisco and Los Angeles — features a fashion-focused offer bearing the name House of Holland for Pretty Polly. The edgy hosiery, designed by London-based Henry Holland, includes prints of the Eiffel Tower, Big Ben, and the Statue of Liberty, along with trompe l’oeil garter prints, and lace designs.

This story first appeared in the November 8, 2010 issue of WWD. Subscribe Today.

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