By  on January 24, 2018

Under Armour has had a hard time making strides in the competitive running shoe market. But the Baltimore-based company has a history of not giving up, so it is raising the ante next week with its latest innovation.

On Feb. 1, the company will introduce the UA Hovr, two models of shoes that feature a cushioning technology developed in partnership with Dow Chemical. The olefin wax-based foam on the midsole is intended to provide cushioning, support and shock absorption as well as energy return, according to Justin Howe, creative director of footwear design for the company.

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