Under Armour Inc. has inked a deal with Chelsea Piers, a sports and entertainment complex on the West Side of Manhattan, to be its official athletic apparel and footwear sponsor. Under the terms of the deal, Under Armour will outfit the trainers, coaches and instructors at the Field House, which offers indoor soccer, basketball, batting, rock climbing and gymnastics, as well as at the center’s health club. The brand will also be the exclusive athletic performance apparel to be sold at the two venues. Other Chelsea Piers sponsors include Izod, Capital One Bank, Coca-Cola, Johnnie Walker and Jet Blue Airways.
In other Under Armour news, the brand this week opened its second-annual pop-up store in New York City. The 3,500-square-foot shop at 134 Spring Street in SoHo features apparel, footwear and accessories for men, women and children. The shop will sell the company’s newly issued line of basketball sneakers as well as an exclusive New York City graphic T-shirt. The shop will remain open through mid-January.