Under Armour will bring its Brand House to the Windy City next year.
The Baltimore-based activewear brand will open a 30,000-square-foot store at 600 North Michigan Avenue in March. The unit, located on the corners of Michigan Avenue and Ohio Street, will offer the company’s full collection of men’s, women’s and children’s apparel, footwear and equipment.
The Under Armour Brand House will feature an interactive retail space and what the company calls “a fully immersive brand experience.” The Chicago unit will be similar to the ones recently opened in SoHo in New York City, Baltimore and Tysons Corner in McLean, Va.
“We are [pleased] to open our first Brand House in Chicago, on Michigan Avenue, one of the world’s most iconic and dynamic retail destinations,” said Susie McCabe, senior vice president of global retail at Under Armour Inc. “The Under Armour Chicago Brand House will be our largest to date and will provide us with a new opportunity to expand upon our mission to make all athletes better, while delivering an elevated and personalized shopping experience.”
Under Armour has partnerships with sporting teams in the Chicago area including the University of Notre Dame, Chicago Cubs and Northwestern University.