Under Armour is about add a little pop to 57th Street in Manhattan.
This story first appeared in the December 2, 2009 issue of WWD. Subscribe Today.
On Saturday, the Baltimore-based performance apparel and footwear brand will open its first pop-up store at 3 West 57th Street. The store will measure 3,300 square feet and will offer merchandise for men, women and children.
In addition to its apparel, footwear and accessories, the store will provide a preview of several of the United States Olympic team uniforms for the upcoming Winter Games, including the USA Freestyle Ski team and USA Bobsled team, both of which are sponsored by Under Armour.
The store will offer activewear ranging in price from $9.99 for ColdGear socks to $549.99 for a men’s Riff jacket. It will also sell limited edition graphic T-shirts and hoodies inspired by New York City, including the skyline, street signs and subway system. More than 40 styles of footwear will be for sale.
The store is expected to remain open through mid-January.
Under Armour operates four regular-price stores and more than 35 outlets.