Under Armour has inked a deal with USA Gymnastics to provide performance apparel, footwear and accessories for USA Gymnastics’ athletes, coaches and staff through the 2020 Olympic Games. This is the activewear brand’s first sponsorship of a national governing body for a summer Olympic sport.
“As Under Armour continues to expand into new categories globally, we are committed to strengthening our position as the leader in performance innovation,” said Matt Mirchin, senior vice president of brand and sports marketing for Under Armour. “We are proud to partner with USA Gymnastics, providing state-of-the-art performance apparel, footwear and accessories designed to help these elite gymnasts perform at their best.”
Under the terms of the deal, Under Armour will be designated as the official performance apparel and footwear outfitter of the team and will provide athletes with competition, conditioning and training apparel, accessories and footwear, including competition leotards. The U.S. national team coaches, athletes and staff will also be outfitted in the brand at national training camps and national and international competitions.
Under Armour will also collaborate with GK Elite Sportswear to create the U.S. national team competition apparel for men’s and women’s gymnastics, trampoline and tumbling.
USA Gymnastics team members will first appear in Under Armour apparel at the AT&T American Cup on Saturday.