Vilebrequin is making a move on Madison Avenue.
This story first appeared in the April 28, 2011 issue of WWD. Subscribe Today.
The Saint-Tropez-based men’s and boys’ swimwear manufacturer, will relocate its store on the upscale shopping street in Manhattan to 1007 Madison Ave., between 77th and 78th Street, this summer. It currently operates a 600-square-foot store at 1070 Madison Ave. between 80th and 81st.
The new 665-square-foot store is slated to open July 15 and will carry the company’s swim collection as well as ready-to-wear, including cotton polos and T-shirts, linen shirts, cargo shorts and pants. Accessories, including cotton caps sporting the company’s turtle logo, as well as beach bags and colorful towels, will also be offered. Prices range from $150 to $550 for the men’s swimwear, which is known for its whimsical prints and tropical themes, while the boys’ swimwear is priced at $110 to $140.
The store will feature sky blue walls, wood floors and rust iron fixtures to reflect the colors and mood of its headquarters in Saint-Tropez.
Vilebrequin,which is celebrating its 40th anniversary this year, will continue to operate a store at 436 Broadway in New York’s SoHo neighborhood.