By  on April 8, 2019

Ath-leisure be damned. Wolaco has its sights set on the true performance activewear market with the introduction of its first apparel collection for women.

Wolaco, which stands for Way of Life Athletic Company, was founded as a men’s active brand in 2015 by Terry White, who was frustrated by having to run with his phone in his hand and his keys in his sock because the major brands didn’t offer shorts with pockets to stash and protect his things.

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