Yandy is toning things down, a little.

The online intimate apparel retailer known for its provocative lingerie and costumes is expanding its private label with a collection of bras and panties that can be worn every day, not just for special occasions.

“One of Yandy’s core values has always been to provide exceptional and unmatched customer service,” said Chad Horstman, Yandy’s founder and chief executive officer. “An essential aspect of upholding that commitment has always been listening to the evolving needs and wants of our customers, who have consistently communicated the challenges around finding a highly fashionable, affordable and comfortable bra that also had the versatility to be worn from day to night.”

The Yandy Bra line, which launches this month, includes a variety of themed capsule collections such as Retro Fresh, which features front-to-back coverage with invisible edge technology, and Sweet on You, a line of lacy bras with unpadded underwire demi cups. There’s also a core line of black, white and nude bras and underwear with subtle details.

The bras are sized from 34A to 38D and retail for $15.95. Panties retail for $7.95.