The Nineties-inspired capsule is intended to appeal to those 18 to 30 years old.
The denim design contest asked creatives to embrace their cultural roots while keeping an eye on sustainability.
A liquid is added to the softener to provide a self-sanitizing and germ-resistant surface.
The collection is designed through a streetwear lens for women, men and kids.
The capsule will launch at retail in late April.
The denim label, born from the 59-year-old Japanese company, relaunches its web site and new direction led by Kathy Kweon and Catherine Ryu.
The company launched e-commerce last November and has started ramping up a bigger social media presence.
The J Brand jeans go up to size 38.
A new booth at the trade show was FiberTrace, a technology embedding traceable pigments in fabric to track each step of the supply chain.
The collection features jeans, graphic Ts and color-blocked jackets with a Nineties aesthetic.
The “Destination Denim” event will kick off in Berlin on Oct. 24 with a live performance by Rita Ora and will have an online extension.