Founded in 1922 in Nashville, the brand is relaunching as a premium women’s wear fashion label.
The former Macy’s executive also founded a streetwear brand called PNB Nation.
The new 29-piece collection is made of super soft, heavyweight sweatshirts, sweatpants gym shorts, and Ts and tanks.
The Italian brand will be the official denim partner of the racing team, which is returning to the competition after six decades.
The six-item collection for men and women crafted from Candiani’s biodegradable fabric Coreva will hit shelves on Feb. 12.
Under the new agreement, Brama will start distributing the Los Angeles-based label with the fall 2021 season.
The collection drops on Nov. 12.
The collection features fashion-forward styles in premium fabrics.
The collection follows denim production guidelines from the Ellen MacArthur Foundation that the company agreed to in 2019.
The Nineties-inspired capsule is intended to appeal to those 18 to 30 years old.
The denim design contest asked creatives to embrace their cultural roots while keeping an eye on sustainability.
A liquid is added to the softener to provide a self-sanitizing and germ-resistant surface.