AG at The Galleria in Houston

AG is set to bring its premium denim to Houston.

The company on Friday opens its 14th store in the U.S. at The Galleria mall in Houston, marking the company’s second Texas location after Dallas NorthPark. AG also counts one store in Japan.

Sid Dey, AG’s director of retail, called the 2015 opening of the company’s Dallas store a “great success” that helped inform the decision to open the latest unit.

AG becomes a part of The Galleria’s major redevelopment. The mall’s owner, Simon Property Group Inc., plugged $250 million into a number of major improvements at the center, with work commencing in 2015. The revamp included the relocation of Saks Fifth Avenue to a new building. The department store’s former space at the mall was used to create 110,000 square feet of new retail dedicated to specialty stores.

The Houston AG store, totaling 1,800 square feet, is stocked with the same merchandise found at other AG locations with a design similar to the Newport Beach door that bowed in February. There are custom-made fixtures, Italian black tile floors and a digital wall.

“In general, we try to keep elevating the store designs with every store and you learn from previous stores and see how you can do it better in a new store,” Dey said, pointing to fitting rooms as an example, which take a slightly larger footprint.

Houston marks the company’s third store opening this year, which also included the relocation and reopening in New York’s SoHo. Another store is slated for holiday, an outlet location at Desert Hills Premium Outlets in Cabazon, Calif. That will be followed next year by a store at Hudson Yards in New York.

AG is estimating its store fleet will grow to about 20 stores by 2020.

“We’re strong proponents of having a retail presence out there,” Dey said. “I think it’s important to have your foothold in physical brick-and-mortar stores, online and then, of course, with our wholesale partners. I think it’s important to be in all realms to connect with your consumer.”

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