By  on April 7, 2017

A new denim documentary, “Blue Gold: American Jeans,” which was released on VOD, DVD and Blue Ray this week and makes it Los Angeles theatrical premiere today, explores the world’s fascination with jeans and what drives the $450 million in U.S. jeans sales a year.

Narrated by Edward Burns and featuring interviews with Tommy Hilfiger, Isaac Mizrahi, Daymond John, Daryl Hall, Marky Ramone, Judy Collins and Adriano Goldschmied, the film traces the history of jeans — from the American West to the beginning of Levi Strauss, through the Seventies designer jeans craze and expansion across the world — as well as the cultural impact jeans have had on rock ‘n’ roll and hip-hop.

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