By  on April 22, 2019

AMSTERDAM — Blue was the overriding hue at Kingpins Amsterdam denim trade show, spotted on sticks of cotton candy and customized matcha lattes, in addition to jeans. But that didn’t stop the fair from getting greener.

Following the organizers’ announcement in February, the Amsterdam edition of Kingpins, which ran April 10 to 11 at the Westergasfabriek exhibition center, was the first to require exhibitors to meet a list of mandatory standards across categories such as corporate social responsibility, chemical usage and environmental policies.

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