For the first time in its 65-year history, Turkey’s Bossa is opening a showroom in Los Angeles to cater to the city’s premium denim brands.
Opened Jan. 15, the 400-square-foot glass-walled office in The Fine Arts Building serves as a base for a full-time sales representative, Murat Ozyagmurlu, who is tasked with building stronger relationships with local clients such as Seven For All Mankind, Citizens of Humanity and AG.
“You have to build a more personalized relationship with customers,” said Birim Atagan, advertising and public relations manager for Bossa. “Also, you have to have someone who lives there and knows the customers’ lifestyle.”
Bossa’s move to expand in Los Angeles follows the lead of other textile firms that see opportunity in the West Coast market. Last October, Asher Fabric Concepts unveiled a modern 4,000-square-foot showroom in Los Angeles’ Boyle Heights neighborhood, where it can display the knits it produces in its mill in nearby Vernon, Calif. Last year, Candiani Denim, a 78-year-old mill from Italy, announced plans to construct an R&D center equipped with a studio and environmentally sustainable laundry in downtown L.A.
Founded in 1951 as a cotton textile mill, Bossa began producing denim fabric in 1985. Five years later, it shifted to a vertical business model, integrating functions ranging from yarn spinning to denim weaving under one roof. It set up operations in New York over 10 years ago.
As part of the L.A. launch, Piero Turk, Bossa’s design consultant, is flying in to meet with jeans makers and elaborate on the concepts he created for the spring 2017 textile collection. Among them are high-tech offerings that regulate body temperature and eliminate odors and bacteria, as well as an indigo that doesn’t fade much.
With the rebound in demand for blue jeans in the past year, denim has surged to make up between 70 and 80 percent of Bossa’s collection. Just two years ago, denim comprised only half the assortment, as twill, sateen and other fabrics gained in popularity.
“In the following seasons, denim will grow much bigger,” Atagan said.