By  on July 1, 2019

MILAN — Sustainability is on everyone’s minds these day, just don’t call it a trend.

According to denim veteran Jordan Nodarse, founder of Boyish Jeans, a Los Angeles-based denim company established in 2018, “sustainable manufacturing is a movement rather than a trend; it’s going to become the new normal, which is why I like it to call it a movement,” he said.

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