It’s Déjà vu at Calvin Klein Jeans, but with a modern twist.
Calvin Klein Inc., a wholly owned subsidiary of PVH Corp., and Mytheresa.com will launch a special-edition, women’s capsule called “Calvin Klein Jeans x Mytheresa.com The Re-Issue Project.” The offering will be sold exclusively on Mytheresa.com starting Wednesday.
The capsule features modernized, limited-edition versions of nine of the brand’s most iconic pieces. Designed by Kevin Carrigan, global creative director of Calvin Klein platinum label, Calvin Klein Jeans and Calvin Klein Underwear, the styles have been updated with advanced fabrics and technology and will be offered in multiple colors.
“For me, there is one brand which epitomizes clean American sportswear and denim — Calvin Klein Jeans,” said Justin O’Shea, buying director of Mytheresa.com, which is based in Munich. “We at Mytheresa.com have seen a huge resurgence in fashion towards the aesthetic that Calvin Klein Jeans pioneered, which led to us collaborating with the brand.” Mytheresa.com hadn’t carried Calvin Klein Jeans before.
Carrigan added, “This Calvin Klein Jeans capsule is all about a nostalgia for the Nineties and that whole look feeling very right again. It now feels like the perfect time to reissue the brand’s iconic hits to a new generation.” The capsule includes logo T-shirts, logo sweatshirts, high-waist and low-rise jeans, overalls, denim shirts, jackets and high-waist shorts. Retail prices range from $106 to $416.
To support the collection, the companies have hired Lottie Moss, model and half-sister of longtime Calvin Klein muse Kate Moss, who was photographed by Michael Avedon, wearing key pieces from the line. Avedon is the grandson of Richard Avedon, who shot the 1981 Calvin Klein Jeans campaign featuring Brooke Shields who uttered the famous tag line: “You want to know what comes between me and my Calvins? Nothing.”
The 16-year-old Moss is signed with Storm Models. The images will appear exclusively on Mytheresa.com.
“We wanted to use someone who was fresh and current for this project, so we reached out to Lottie Moss. Lottie represents the relevant generation of today, but with an historical connection to the house of Klein. She’s cool and wears vintage clothing in her own way,” said Carrigan.
To celebrate the collaboration, Calvin Klein Jeans and Mytheresa.com will host an invitation-only event on Thursday in London.
Launched in 2006, Mytheresa.com features more than 180 top international designers, including Balenciaga, Roberto Cavalli, Saint Laurent, Marc Jacobs, Valentino, Acne Studios, Stella McCartney, Miu Miu and Victoria Beckham.