First in the collaborative lineup are softened strength denims featured in the latest Cordura Denim Infinity Collection, with more innovations across the Cordura fabric family planned.
The Cordura Denim Infinity Collection, part of the Authentic Alchemie Collection portfolio introduced in May, presents performance denims crafted to integrate what Cordura calls “the best of both worlds” — softness with strength, fashion with function and durability with definition.
The collaboration also builds on a strong trend for performance denim, enhancing the appeal of the sector.
“Our latest fabrics incorporating Tencel fiber go beyond traditional denims, migrating to lightweight and comfortable denims that can travel effortlessly with you throughout the day, wherever you may go,” said Cindy McNaull, global Cordura brand and marketing director. “By combining the best elements of both of our brands, we are continuing to transform our apparel fabric portfolio to elevate its softer side. This helps raise the bar to create lightweight, comfortable solutions that do not compromise on durability.”
Tencel fiber brings enhanced soft comfort properties, moisture management and sustainability benefits to the durable Cordura fabric portfolio. A lyocell fiber of botanic origin, Tencel has a smooth surface that results in fabrics that are soft and gentle on the skin, Cordura noted. Tencel absorbs moisture in a controlled and natural manner, helping to create an optimal environment to transport moisture away from the body.
Tricia Carey, director of global business development at Lenzing Fibers Inc., said, “As denim takes on modern evolution, we’re able to use our denim fabrics in ways that address our lifestyle. Cordura brand brings the long-lasting durability and strength, and we help enhance it with comfort and softness.”
McNaull said she feels the blending is “just scratching the surface.”
“We’re optimistic that this collaboration and its supporting supply chain, including strong and highly innovative authorized mills such as Artistic Milliners, Arvind, Advanced Denim and Kipas, is just the beginning of great things to come for us, our partners and our joint consumers as we continue to push the boundaries of durable fabrics.”
Known for its resistance to abrasions, tears and scuffs, Cordura is a primary ingredient in many leading high-performance gear and apparel products, ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel.
In addition to Cordura, Invista’s fabric and fiber brands include Lycra, Coolmax, Stainmaster and Antron. The company’s nylon, spandex and polyester are used to produce clothing, carpet, car parts and other consumer products.
In addition to Tencel, Lenzing manufactures the cellulosic fibers viscose and modal.